First of its Kind

Market research was conducted by Xpresso Global, as well as a SWOT analysis. Given its location between Wayanad and Calicut, positioning the brand was the main challenge. Wayanad has a wide variety of resorts, and Calicut has several hotels that serve many purposes. So, What would be the fate of Tigris Valley? A hotel, resort or luxury hospital? We proposed ‘Holistic Wellness Resort’ as the new perspective. It gave our client an edge in Kerala’s wellness tourism market. Our strategy and campaign focused on wellness. All of their branding tools have been redesigned, including brochures, websites, and digital platforms. Marketing collaterals have been transformed into global standards.