Meitra Hospital
2022
Medical
Meitra, one of the most advanced quaternary hospitals in Calicut took a giant leap to the future by introducing CORI- the first second-generation robot-assisted surgical system. They briefed Xpresso Global to make the launch technically advanced, secure, and huge.
Branding / Events PR / Media
Branding, Events, PR, Media
To accentuate the Launch of CORI-The Robotic Knee Replacement Surgical System, the first
thing to do was to identify the best way to launch. Megastar Mammootty, well known
beyond his legendary acting skills as a tech-enthusiast, was invited as celebrity guest.
Much more than a scissor and ribbon, we decided to make it rich with technology.
A handprint sensor table that would initiate the countdown of the launch was placed with 3D
screens for better experience.
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