Kerala’s Biggest

Food Fest & Business Expo

Client

Salkar

Year

2022

Industry

Hospitality

Project Brief

To awaken the city with events and fun-filled entertainments, Kerala Hotel & Restaurants Association (KHRA) approached us with the idea of conducting a food fest. The only ultimatum they put forward to us was to make this event the most remarkable and the biggest food fest the state had ever come across.

Scope

Integrated Campaign

Capabilities

Branding, Digital Branding, Events & PR

Project Solutions

The first and foremost task we had to complete was hunting down the location to organise such a big event. The priorities demanded it to be situated somewhere in the heart of the city which has easy access and lavish ground space. A land of five acres with a 50k sq ft exhibition centre was determined. It has an AC convention centre apart from which a 30k sq ft German tent was built.

The arrangements to set up a kitchen were shaped in a matter of 4–5 days. A talented and brilliant architect was hired to plan the layout and to make a proper design outline of the entire event. In a final layout, around 500 business stalls related to the kitchen, food and restaurants were also put up for the event. A dine-in ambiance with 750+ seats was aligned for the people to sit and dine.

Arrangements to clear and clean the used tables on spot without delay were also looked at. An impartial number of people were appointed to keep the whole event on track and moving without any interruption and hassles.

Our Result

The brand now enjoys a distinguished stature among the barbeque restaurants in Malabar and is gradually stepping up to become a global brand.

Food Stalls
10 +
Influencers & Celebrities
10 +
Business Stalls
25 +
Cultural Events
0 +
Sq. Ft.
10000 +
Footfalls
10000 +
Reach
50000 +

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