Royal Drive

To match their vision of growing nationwide and beyond, their branding had to reflect elegance, class, and richness, all in a sleek and minimalist design. We imparted a new brand culture through its logo, collaterals and signages. It was also our idea to include a multi-layered tagline called ‘Add to Your Power’. Before launching the showroom, we targeted the real customer base. At the time of activation and marketing, instead of going for a celebrity guest, we recommended an idea, out of the box. We identified more than 400 potential customers, invited them individually and gifted them with scale model cars in small boxes. A printed card inside the box asked them a question, ‘Would you like to own the real one?’. We organised 1 car deliveries on the day of launch. The official launch was done by a bunch of influential personalities in the business world. We carried out an excellent PR work involving all the possible media platforms.           

Now, Royal Drive has become the most trusted name in pre-owned luxury and exotic brands in South India and is expanding throughout the country.