The covid pandemic, like any other sectors, hit the handloom weavers in the worst way possible. The raw materials started to accumulate, jobs lost and the orders for production declined almost to zero. The case of KHAAZ, a notable handloom brand based in Calicut too, was no different. They contacted Xpresso Global to plan an event, digitally, to revive not only their brand but the entire handloom sector, in general.
An Activation Campaign That Pulls the Crowd Client Starbucks Year 2022 Industry …
