Travel Hit

Leveraging the popularity of the classic Malayalam song “Enneyum Koodonnu Kondupokoo” (Take Me Along), Xpresso Global crafted a creative campaign that combined nostalgia, humor, and strategic online engagement.

Featuring popular actors Aju Varghese and Dhyan Sreenivasan in an anthology of videos brought instant recognition and relatability to the campaign. The videos humorously depicted common travel frustrations caused by mismatched travel companions, subtly positioning GoKite as the solution for a smooth and enjoyable travel experience.

Using the nostalgic song title evoked positive emotions and connected with the target audience on a cultural level. Creating a movie poster with the song title sparked online discussions and anticipation, generating significant buzz and maximizing the campaign’s reach when the videos were released. Releasing the videos through the actors’ social media handles amplified the campaign’s visibility and engagement.