South India’s Biggest Grand Launch

Bringing a pan-Indian superstar to Karunagappally!

To achieve our ambitious goal, we crafted a multi-phased strategy. We initiated a buzz around Karunagappally with a teaser campaign asking, “Rshhhh, ഒരു രഹസ്യം പറയെട്ട?” (Can you keep a secret?). This sparked intrigue and widespread speculation among localities. We partnered with macro and micro-influencers to amplify the mystery and build anticipation. Their engagement with the public for social media fueled the conversation, drawing more attention

to Wedsindia. The crescendo of our strategy was the unveiling of Rashmika Mandanna as the star attraction, coupled with the tagline “മെറ്റന്തിേനക്കാള�ം മികച്ചത് കരുനാഗപ്പള്ളിയിൽ” (The best is in Karunagappally). This created a wave of excitement that resonated across the region.To counterbalance Rashmika’s busy schedule, requiring a shift of the grand launch from morning to late afternoon, we introduced Kerala’s first-ever Midnight Shopping Festival, timed with the inauguration. This bold move proved immensely successful, with locals even hailing it as the beginning of Karunagappally’s nightlife.