Reimagined

We developed the “Kalyanam Kalatheethem” (Timeless Wedding) campaign, a celebration of enduring style and cultural significance. This campaign took audiences on a journey through four decades of wedding fashion, highlighting Century’s contribution to the industry. Captivating visuals brought the narrative to life, showcasing the beauty and tradition of wedding attire across different decades. “Kalyanam Kalatheethem” tapped into the cultural significance of weddings, creating a deeper connection with the audience. The campaign employed a multi-platform approach to reach a wide audience and maximize impact.