Rise of the Champions A Journey Beyond Victory

Client

Calicut

Year

2024

Industry

Sports

Project Brief

Calicut FC’s brief was clear to establish themselves as a dominant football club and create an impactful presence in the inaugural Super League Kerala tournament. But for us, this wasn’t just about branding, it was an opportunity to position Calicut FC as the premier football club in India.

Scope

Integrated Campaign

Capabilities

Branding / Digital Branding Events / Media / PR

Our Solution

We collaborated with top-tier influencers, sports enthusiasts, and local football legends to amplify the buzz, creating a groundswell of support that extended beyond Kerala. From crafting the team’s visual identity to designing impactful campaigns, every element was tailored to reflect the spirit of Calicut FC. We made social media come alive for Calicut FC with bold graphics, fun stories, and bts moments that brought fans closer to the team. From interactive challenges to merchandise giveaways and exclusive content, we kept the buzz going and the fanbase hooked throughout the tournament. Our on-ground activations, live event coverage, and strategic PR efforts ensured that Calicut FC was always in the spotlight. Whether it was the exciting moments on the field or the community-driven celebrations off it, we ensured that the club’s journey was a story worth following. The peak of our efforts was the triumphant moment when Calicut FC lifted the Super League Kerala trophy. This wasn’t just a victory for the team, it was a celebration of the football community, the fans, and the vision that brought it all together. Through a collaborative approach and relentless passion, Xpresso Global didn’t just build a brand for Calicut FC; we helped create a legacy in South Indian football.

A man smiles as he takes a selfie with a lively crowd enjoying a concert in the background.

Our Result

Celebrity Guest
0 +
Testimonials from Satisfied Customers
0 +
Consistent Footfall
0 K+
Recruitment to Varied Employment Posts
0 +
Influencers & Celebrities
0 +
Reach in Various Media
0 M+

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