Brewing A Bold New Chapter

Creating CGI videos showcasing iconic Kochi landmarks helped Cafficana connect with the local audience and generate a sense of place. The campaign emphasized Cafficana’s use of single-origin coffee from Coorg, establishing a key differentiator in the competitive cafe market. A new visual identity featuring modern illustrations and design language was implemented across the cafe’s interiors, products, and marketing materials, creating a fresh and appealing look. The campaign likely utilized a mix of online and offline channels to reach a wider audience in Kochi.