Birth of a Global Lifestyle Brand

Client

Collin Couture

Year

2023

Industry

Lifestyle

Project Brief

Collin Couture, the home-grown global lifestyle brand approached Xpresso Global to devise its strategic communication and marketing, starting from the brand name itself. The message and the medium should be in sync with the expectations of global youth, from branding to perpetual brand identity.

Scope

Branding, Activation Campaign

Capabilities

OOH,Print,Television, digital & direct marketing

Project Solution

For Collin Couture, we started from scratch. The name was coined to explicitly convey the youthfulness that the brand embodies. The tagline ‘confidence within’ perfectly captures the spirit of the 21st-century young generation. After identifying the target audience and their aspirations, we designed brand collaterals in accordance with global standards. Intermational models were used for photoshoots and video production. The brand was launched by our top-notch event management and its digital presence is being well-curated.

Our Result

The brand now enjoys a distinguished stature among the barbeque restaurants in Malabar and is gradually stepping up to become a global brand.

Brand Placement in Retail Outlets
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Retailers for the Launch
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Print Media
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Online Media
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OOH Solutions
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