IIC Lakshya
2022
Education
For more than a decade, Lakshya has been a leader in professional commerce education in India. The pandemic-hit brand approached Xpresso Global for a complete and effective facelift that would help them regain their upper hand in the industry, instil confidence within the team and attract more students to their offline and online classes.
Integrated Campaign
Consultation / Branding / Digital Branding Events / Media / PR
To reposition the brand nationally and internationally, and with collaborative efforts with Lakshya, we renamed the brand to the Indian Institute of Commerce Lakshya. The prime course Lakshya offers, ACCA, has been successfully positioned alongside CA as a chartered accountancy course. The brand logo and collaterals were given fresh aesthetics. We could effectively use Ravi Shastri, their brand ambassador, across multiple platforms. Exceptional video series titled Life at Lakshya, Life after Lakshya, Expert Talk etc were produced to enhance brand communication. A number of IP events featuring eminent personalities and collaborations with Flowers TV also helped to
distinguish the brand and elevate it to an even higher level.
The brand now enjoys a distinguished stature among the barbeque restaurants in Malabar and is gradually stepping up to become a global brand.
Founded in 2017, Xpresso Global is a vibrant communication agency that leverages the power of strategy to create impactful communication experiences. Our focus extends beyond crafting messages; we’re committed to forging meaningful connections, fostering engagement, and delivering measurable results for our valued clients.
A campaign that brings to life the essence of craftsmanship, sustainability, and …
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