A 360 Degree Well-rounded Communication Strategy

Our first move was to make Dhyan Sreenivasan and Aju Varghese Go Kite’s brand ambassadors. This decision came after extensive research and group discussions on leveraging this popular combo, which is beloved by Malayalis worldwide. It was perfect for Go Kite, as this duo hadn’t been overused in ad films. Xpresso Global utilized outdoor, indoor, and digital platforms to connect with our target audience through their star power. We launched our “യാത്രകൾ ഇനി ഇഷ്ടം പോലെ” campaign featuring captivating outdoor hoardings of the dynamic duo taking a selfie, creating an instant connection with viewers. The stunning curvy image symbolized a globe bursting with vibrant tourist destinations, showcasing the vast travel experiences GoKite offers. We shot a trilogy of ad films, which became a triumphant blend of creativity, humor, and celebrity charisma. A well-thought out screenplay, coupled with skillful direction, and extraordinary performances received widespread love and appreciation. Our digital GIF OOH and comic strip reflected the brand’s strategy and artistry, making our campaign a resounding success.