Establishing the

Ultimate Festive Destination

‘Athirukalillatha Aghoshakkalam’

Client

Century Fashion City

Year

2022

Industry

Hospitality

Project Brief

Century Fashion City aimed to solidify its position as the go-to destination for festive fashion across diverse celebrations and cultural events. The brand sought a campaign that would resonate with a broad audience during key festive periods like Eid, Easter, and Vishu, emphasizing its versatility and appeal across different occasions.

Scope

Integrated Campaign

Capabilities

Consultation / Branding / Digital Branding Media / Events / PR / OOH

Project Solutions

We developed the “Athirukalillaatha Aghoshkkaalam” (Celebration Without Boundaries) campaign, a strategic initiative designed to capture the spirit of festivity and inclusivity. This campaign highlighted Century Fashion City’s ability to cater to diverse fashion needs across a variety of celebrations. The campaign embraced the spirit of multiple festivals, including Eid, Easter, and Vishu, demonstrating Century Fashion City’s ability to cater to diverse cultural preferences and fashion needs. Through our exceptional efforts and sub-campaigns, during key festive periods ensured maximum relevance and audience engagement.

Our Result

The brand now enjoys a distinguished stature among the barbeque restaurants in Malabar and is gradually stepping up to become a global brand.

On-ground Activations
1 +
Testimonials from Satisfied Customers
100 +
Footfalls in Campaign Period
1000 +
OOH Solutions
10 +
Festive Season Growth
2 %
Direct Marketing Household Reach
1000 +

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