An Activation

Campaign

That Pulls the Crowd

Client

Starbucks

Year

2022

Industry

Hospitality

Project Brief

Starbucks, the world’s largest coffee chain company, decided to open their first 24×7 beach side store in India at Kozhikode Beach. To turn the store into the city’s hotspot, Xpresso Global was chosen to launch an activation campaign.

Scope

Integrated Campaign

Capabilities

Branding / Digital Branding Media / Events / PR

Project Solutions

Prelaunch influencer gatherings, a launch by a leading businessman and a series of videos that tell the story of Starbucks meeting with Kozhikode.

  • Influencer Collaboration Campaign
  • Media Production
  • Event Planning
  • Event Production
  • Store Activation

Our Result

The brand now enjoys a distinguished stature among the barbeque restaurants in Malabar and is gradually stepping up to become a global brand.

Revenue Hit on First Day
0 x
Testimonials from Influencers
5 +
Collective Reach in Various Media
1000000 +
Cafe Visit on Inaugural Day
5 +

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