An Activation Campaign
That Pulls the Crowd
Starbucks
2023
Food
Starbucks, the world’s largest coffe chain company, decided to open their first 24×7 beachside store in India at Kozhikode Beach. To turn the store into the city’s hotspot, Xpresso Global was chosen to launch an activation campaign.
Integrated Campaign
Branding / Digital Branding Events / Media / PR
Prelaunch influencer gatherings, a launch by a leading businessman and a series of videos that tell the story of Starbucks meeting with Kozhikode.
• InfluencerCollaborationCampaign • Media Production
• EventPlanning
• Event Production
• Store Activation
The brand now enjoys a distinguished stature among the barbeque restaurants in Malabar and is gradually stepping up to become a global brand.
Founded in 2017, Xpresso Global is a vibrant communication agency that leverages the power of strategy to create impactful communication experiences. Our focus extends beyond crafting messages; we’re committed to forging meaningful connections, fostering engagement, and delivering measurable results for our valued clients.
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