Largest Mall Activation in Kerala

Client

Centre Square Mall

Year

2022

Industry

Hospitality

Project Brief

Centre Square Mall, Kochi, located at the heart of the city on the MG Road, is spread over 2.5 acres and is owned and operated by Bridgeway Group. Xpresso Global was approached by the management of the Mall when they faced a drastic decline in the footfall into their premises because of two crucial challenges; shut down of Cinepolis multiplex in the mall and the ongoing construction works of Kochi Metro Rail project.

Scope

Integrated Campaign

Capabilities

OOH,Print,Television, digital & direct marketing

Project Solution

We had decided to launch a three month activation campaign executing an excellent concept. It was tightly packed with a bundle of celebrities. special guests from socio political arena, Fashion Shows, giveaways like Maruti SCross cars, bikes and other gifts and what not! Red carpets were rolling down each week for the most popular celebrities from Malayalam Cinema. Concepts like Dinner with Isha Talwar, Shop with Asif Ali, Logo Launch by Fahadh Fasil, Selfie with Honey Rose and Treasure Hunt Miya George were exceptionally executed. Antony Varghese Pepe, Aju Varghese, Kalidas Jayaram, Hibi Eden and other dignitaries too had enriched the campaign. Xpresso Global had tried all the possible ways of outdoor, indoor and digital communication platforms to reach out to the public

Our Result

The brand now enjoys a distinguished stature among the barbeque restaurants in Malabar and is gradually stepping up to become a global brand.

Reach
0 M+
Daily Footfalls
0 +
Reach
0 +
Print Media
0 +
TV Channels
0 +

Conclusion

Founded in 2017, Xpresso Global is a vibrant communication agency that leverages the power of strategy to create impactful communication experiences. Our focus extends beyond crafting messages; we’re committed to forging meaningful connections, fostering engagement, and delivering measurable results for our valued clients.

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