Positioning a Textile Brand as the Most Preferred

To bring out attention to the store, the brand launch was planned to be done by a celebrity. Then, the crowd would follow the campaign. Xpresso Global had approached and settled on prominent actor Manju Warrior, who was in her reincarnation period, for the launch. A consistent cinematic campaign, based on Manju Warrior’s reel life, was conducted digitally and conventionally, which would bring talk to town and act as a catalyst to pull the crowd close. Testimonials from the crowd were captured and exhibited as realtime videos. Effective blending of reel persona of Manju Warrior within the Kasavu Kendra branding campaign was quite a show-stealer