A gravity-defying campaign strategy

Client

Collin Couture

Year

2023

Industry

Fashion & Retail

Project Brief

Being louder and more adventurous is the bold act behind photography, and we took it with no reluctance.
We produced Kerala’s first-ever acrobatic campaign for Collin Couture(@collincouture.in), a leading innerwear and lifestyle brand.

Scope

Integrated Campaign

Capabilities

OOH, Print, Television, Digital & Direct Marketing

Challenges

Collin Couture, a growing lifestyle brand, with premium innerwear for men and women sold across Kerala, asked to brew ideas for a
new marketing campaign. The tagline, confidence within, has to be reflected, with models involved and products featured, but
visuals without being sensual.

Insight

Models wearing Collin Couture and performing acrobatics as a gravity-defying sport can change the game.
Solution

Solution

We delivered Kerala’s first-ever acrobatic-based fashion shoot for product marketing across multiple platforms, making Collin
Couture irresistible.

We wanted to break away from the conventional approach to innerwear advertising. Instead of the overtly sensual imagery, we aimed to celebrate strength, beauty, and art through acrobatics. This campaign is about embracing the human form in its purest and most graceful essence.

Our Results

The brand now enjoys a distinguished stature among the barbeque restaurants in Malabar and is gradually stepping up to become a global brand.

Brand Placement in Retail Outlets

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OOH Solutions

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Print Media

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Online Media

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